Bringing you catalytic perspectives on the food system and food movement.

On Bias and Rationality

November 13, 2022 Roots of Change

Guest blog by Maureen McGuire, CEO, Farm Bureau of Ventura County. Published with permission.  Instead of the typical motivational poster, I have an infographic of 188 cognitive biases hanging on my office wall. At times, this is more accurately a demotivational poster. Sometimes, during a Zoom call, I can see the biases figuratively unfolding before […]

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