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Our Work

ROC works together with California industries and communities to ensure that every aspect of our food—from when it’s grown to when it’s eaten—can be healthy, safe, profitable and fair for all Californians.

  • Campaign for AB 138

    Help pass this monumental bill! UPDATE: ASSEMBLY BILL 138 IS HELD IN COMMITTEE Please see…
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  • Collaboration with Healthy Food Action

    Roots of Change has joined forces with Healthy Food Action (HFA). The new Healthy Food…
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  • A Podcast about the Future of Food and Farming

    Podcast: Flipping the Table Honest Conversations About Food, Farming and the Future      …
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  • ROC’s Whole Foods Market 5% Day

    Shop October 18 Whole Foods Market to donate 5% of California sales to Roots of…
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  • California Food Policy Council

    The California Food Policy Council is a collaborative of local food policy groups working to…
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  • A New Food & Farming System for California

    ROC has a history of creating visions that become reality. The 2004-05 Vivid Picture Project…
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  • Engaging Food Policy Councils Across the Land

    There are now 200 food policy councils in the United States. We believe they are…
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  • Working with Diversity: The Fierce Allies Project

    Roots of Change is committed to racial and social justice, to speaking its truth while…
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  • California Market Match Consortium

    The California Market Match Consortium’s goal was to improve the sales of specialty crops in…
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  • Real Rural

    The Real Rural project explored California’s rural communities, and started conversations to reflect how diverse…
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  • San Diego Urban Rural Roundtable

    The San Diego Urban Rural Roundtable developed a comprehensive set of recommendations to move San…
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  • Food Systems Alliances

    Ag Innovations Network created a network of Food Systems Alliances (FSAs) across the state of…
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  • 2010 ROC Network Summit

    The 2010 ROC Network Summit brought together California’s most creative and influential food and agricultural…
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  • Los Angeles Urban Rural Roundtable

    The Los Angeles Urban Rural Roundtable developed a comprehensive set of recommendations so former Mayor…
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  • System Dynamics Mapping Project

    Roots of Change funded the development of a comprehensive system dynamics mapping project that brought…
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  • San Francisco Urban-Rural Roundtable

    The San Francisco Urban-Rural Roundtable made recommendations to then Mayor Gavin Newsom on how San…
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  • Slow Food Nation: Changemakers Day

    Roots of Change, in collaboration with Slow Food Nation, organized the Changemakers Day in 2008….
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  • Disadvantaged Farmers

    Through this project ROC assisted disadvantaged farmers and offered networking and learning opportunities, and risk…
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  • Ag Vision

    Ag Vision began in 2008 when seven hearings were held up and down the state…
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  • Ag Futures Alliance Network

    The Ag Futures Alliance Network created a network of Ag Futures Alliances (AFAs) across the…
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  • CA Roundtable on Agriculture & the Environment

    The California Roundtable on Agriculture & the Environment (CRAE) provides information and perspective to state…
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  • The Vivid Picture Project

    The goal of this project was to develop a comprehensive vision or a Vivid Picture…
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  • Food Declaration

    Roots of Change guided the development of the Food Declaration to create healthier U.S. food…
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