Join the food movement - take action!

Raise your voice for food justice, healthy retail, small farmers and farmers market nutrition incentive programs!


June 1, 2023:

We appreciate your ongoing support to ensure that the California Nutrition Incentive Program (CNIP), which funds Market Match and programs like it, is included in the state budget.

We are in the final stretch and we need YOU, and your stakeholders (farmers’ market managers, farmers, CalFresh customers, non-profit advocates) to Call the Governor and Senators about CNIP!  This should happen THIS WEEK if possible.

We’ve prepared a small toolkit to assist you in this. You can find that HERE.

A “script” for calling is below.


The most important action to take is to call Governor Newsom at 916-445-2841 and to call your State Senator.

Here’s an example script, please modify it to suit your needs/experience:


Hi, my name is [NAME], and I am a constituent calling from [LOCATION] and I am calling to urge the Governor to support the California Nutrition Incentive Program, or CNIP, in the state budget.

CNIP was included in the Assembly version of the budget at $35 million and I am respectfully requesting that the Governor support the inclusion of this one-time funding for this vital program.

CNIP provides a dollar-for-dollar match on CalFresh purchases which supports California families, farmers, and the economy. I am [a farmer, a farmers’ market manager, a non-profit advocate, a CalFresh recipient] and CNIP is essential because [it supports my business; it supports small farmers in my farmers’ market; it supports my family in purchasing more fruits and vegetables… etc.]

Thank you very much for your time and consideration.