ROC’s Whole Foods Market 5% Day

Shop at any Whole Foods Market in California on Thursday, October 18
Whole Foods Market to donate 5% of sales to Roots of Change
Together we can power the food movement through advocacy and education!

Your support will help us:

Expand Healthy Food Access

Expand healthy food access by working with policy makers and philanthropies to permanently fund the California Nutrition Incentive Grant Program, making fresh fruits and vegetables affordable for every California family.

Increase Funding for Healthy Soils Program

Increase funding of California’s groundbreaking Healthy Soils Program, which supports farms and ranches working to capture carbon and conserve water.

Promote Healthy Farms and Ranches

Promote a future-focused California agriculture using incentives and advocacy to increases the number of healthy farms and ranches.

Support Healthy California Families

Share our sources of organic produce and grass-finished meat to feed healthy California families.

Create a Healthy Food System

Fund advocates for a healthy food system from across the state to travel to strategic planning and policy change events.