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Farmers & Ranchers: Economic Prosperity
As our appetite for abundant safe, healthy, fresh, affordable food grows these farmers are finding new ways to set themselves apart, create new markets and thrive economically.
Brian Kenny, Division Manager, Hearst Ranch Beef
As a division manager for Hearst Ranch Beef, Brian is creating a high-value specialty product through grass-fed beef production and a web-based marketing system. Brian has utilized place-based assets to create a story that is compelling to consumers and sets Hearst Ranch Beef apart.
ROC Activities:
Jim Churchill & Lisa Brenneis - Owners, Churchill Orchard
Jim and Lisa have developed a niche market for the Ojai Pixie Tangerine and have aggregated a group of small producers around a commonly shared interest in a high value product. In developing the market for the specialty tangerine, Jim has shown that small-scale, high quality production can be profitable and is a good example of one way that small farmers can differentiate themselves.
ROC Activities:
Tom and Denesse Willey - Owners T&D Willey Farms
Tom and Denesse have developed a successful Community Supported Agriculture program (CSA), which allows them to sell produce directly, build personal relationships with clients, distinguish themselves in the market and bolster their revenue and profits.