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Entrepreneurs
Roots of Change believes that abundant, safe, healthy, fresh, and affordable food is a foundation for a positive future for all Californians. In a market-based economy, powerful solutions must come from entrepreneurs who apply sustainable principles and practices in their businesses.
Economic Prosperity
Entrepreneurs with a future-focused vision are developing new markets, providing investment, and creating food distribution chains to ensure a profitable future for producers and purveyors of healthy, safe, and fair food.
Environment & Climate
These entrepreneurs recognize that the way we grow, harvest, transport, sell, and enjoy our food all impact the environment. They are creating ways to diminish their environmental footprint without affecting the prosperity of their businesses.
Healthy Food Access
The wellbeing of our bodies, the vitality of our communities, and the health of our economy all depend on food. Entrepreneurs working on issues related to healthy food access play an integral role in this wellbeing. Fixing the food system cannot be left only to government and NGOs; entrepreneurial spirit is required to efficiently complete the links between growers and end users and to ensure access for everyone. The individuals highlighted here have identified barriers to food access and have used their entrepreneurial creativity to overcome them.
Valued Workforce
The entrepreneurs below serve as examples of the positive impact that businesses can have on labor standards. They lead in their fields or organizations by ensuring respect, safety, and fair compensation for workers.